The Hillcrest Hope Giving Thanks 5K, held this past November, set a new benchmark for success with a record turnout of participants, volunteers, and sponsors. At American Digital Security (ADS), we were proud to support such a meaningful event and connect with a community dedicated to creating positive change. To learn more about what made this year’s 5K so impactful, we spoke with Will Patterson, the Director of Development at Hillcrest Hope.
What Contributed to the Incredible Participation?
According to Patterson, this year’s success was driven by several key factors. Hillcrest Hope invested in more targeted marketing efforts, leveraging social media, email outreach, and partnerships with local businesses to broaden their reach. Additionally, the rebranding of the event to the Hillcrest Hope Giving Thanks 5K emphasized the mission of the organization, inspiring both longtime supporters and new participants to join.
“The introduction of a virtual race option also expanded accessibility,” Patterson shared, “making it possible for those who couldn’t attend in person to still participate and support the cause.” Finally, the enthusiastic support of sponsors and volunteers created an inviting and energetic race-day atmosphere that left a lasting impression on attendees.
Overwhelmingly Positive Feedback
The feedback from participants, volunteers, and sponsors has been resoundingly positive. Many participants expressed their appreciation for the welcoming atmosphere and strong sense of community. The rebranding of the event resonated with attendees, helping them feel more connected to Hillcrest Hope’s mission.
“Volunteers praised the clear communication and organization,” said Patterson, “while sponsors were thrilled with the turnout and the visibility their support received. Several sponsors have already expressed interest in returning next year.” Suggestions for improvement, such as enhancing course markings and introducing age-group prizes, are being discussed to make next year’s event even better.
The Impact of Partnerships
Organizations like ADS play a vital role in the success of events like the Hillcrest Hope Giving Thanks 5K. Patterson emphasized that sponsorships go beyond financial support, amplifying the event’s reach and creating a ripple effect within the community.
“ADS’s involvement helped cover costs and elevate the overall experience for participants,” Patterson explained. “Their visible support inspired others to join our cause, proving that partnerships like this are at the heart of what makes these events possible.”
How Funds Raised Will Help Residents
The funds raised through the 5K will provide essential resources for Hillcrest Hope’s residents, including safe transitional housing, life skills education, and case management services. These resources empower families to achieve independence and break the cycle of homelessness. Programs such as financial literacy, career readiness training, and access to support networks will continue to transform lives, ensuring a brighter future for the community Hillcrest Hope serves.
More Ways to Get Involved
For those looking to support Hillcrest Hope beyond the 5K, there are numerous ways to make a difference. Opportunities include:
- Volunteering: Assist with resident mentorship, childcare, event support, or housing maintenance.
- Attending Events: Join Hillcrest Hope at their annual Night of Hope Gala in 2025 for an inspiring evening supporting their mission, or for the 2025 Giving Thanks 5k!
- Advocacy: Spread the word about Hillcrest Hope’s work to help connect with new supporters.
For more information on how to get involved, reach out to Will Patterson at wpatterson@hillcresthope.org.
A Community United for Change
The record-breaking success of this year’s Hillcrest Hope Giving Thanks 5K showcases the power of collaboration and community spirit. As sponsors, ADS is honored to contribute to an event that directly benefits families in need, raising both critical funds and awareness. Together, we can help create a brighter future for all.